There are tons of different ways to get the word out about things these days. Social media sites, twitter, email, websites, discussion forums, word of mouth. We take kind of a scatter shot approach to that for PSEC. We try to participate in everything and this year I've expanded our outreach on the facebooks and twitters and linkedins. I don't think it has made much of a difference.
How can we be more effective at communicating? Is there something else we should be doing?